Of all the work I undertook for this event, I was personally most pleased with the short film, which was very well received, and required a diverse skill set that I am not often able to employ in my profession, and I have a long-standing love for linear media (both audio and video) production. Through our early concept meetings where various team members developed draft scripts, the team decided to run with my script. Initially, we had planned to outsource the production to a video agency, but after some deliberation over our in-house capabilities and their early drafts, I put myself forward to produce the film.
Given the short time frame, I had to produce the film, shooting our own footage was not an option, so we had to rely on quality editorial and stock footage, which was challenging, but I feel happy with the result overall.
The concept behind the piece is that of unity in the face of adversity. In a time when people seem most divided, and when polarisation appears to trump rational discourse, it’s important for us to recognise each other as human beings; to be understanding, and to take the time to appreciate nuance, complexity, and even chaos. By taking the time to see the world through the eyes of others, we can learn to appreciate those who see things differently, rather than reject them. This concept is not only something that I am personally passionate about, but it is representative of NewsNow’s fundamental purpose.
Overall, the event was a great success. As a team, we had successfully created a set of reusable assets, skills, and processes with which to approach future events, and had developed a stronger brand identity both internally and in the eyes of event attendees.
Additionally, the film was well-received at the festival, both by the organisers and the attendees. Classes of children, attending the festival on school trips, applauded in the auditorium at the end of the film, and it has since been a linchpin in subsequent discussions about NewsNow’s ethos and brand identity.
Watch: NewsNow - There’s More Than One Way to See Things