Coravin

Coravin is an ingenious wine preservation technology in the form of a needle system that lets you pour wine without removing the cork, using argon gas to replace the volume.

Working with minimal brand guidelines for a relatively new business that was still finding its visual identity, I designed an internationalised product showcase website for each of their future markets as they expanded internationally.

Established Coravin's digital brand identity during a crucial growth phase, creating scalable design patterns that supported rapid international expansion and became reference points for continued brand development.

The challenge was translating minimal brand materials into cohesive web experiences for markets where Coravin didn't operate e-commerce - places where the websites needed to build brand credibility and drive retail partnerships rather than direct sales.

My approach focused on clean, sophisticated layouts that let product photography tell the technical story whilst lifestyle imagery positioned the product in a cultural context. The design had to explain complex technology without feeling clinical.

I created modular page templates that could accommodate different languages and regional requirements whilst maintaining visual consistency. This scalability was crucial for a startup planning rapid international expansion.

Successfully launched cohesive brand presence across multiple international markets. The visual design approach I established became reference points for Coravin's continued brand development and provided efficient templates for expansion into additional markets.

The design patterns helped define Coravin's digital brand identity during a growth phase when they were still establishing their market position.