SiteWalk
A B2B SaaS platform for multimodal data collection on the condition of commercial premises, across hospitality, transport and facilities. I lead product, design and strategy.
Good decisions span disciplines, and so do I.
Seventeen years across product strategy, design and front-end. Currently Product & Strategy Lead at Symantiq, and open to the right design-led role.
My angle
I have a knack for joining the dots and thinking in systems, which lets me work across a product top to bottom, solving problems in holistic ways. I'd rather follow a problem across whatever lines it crosses than stop at the edge of my own patch.
I enjoy speaking with designers, developers and founders, in their own languages, and finding the approach that plays to what each of them does best.
What I do
Design-led product work, with the strategy and front-end depth to make it stick.
Design
UX and UI, design systems, component libraries. I've designed platforms and products used by millions, at all scales, from startups to global brands.
Product strategy
Scoping, roadmapping, prioritisation. What to build, what to leave, and what order to do it in for the greatest effect.
Front-end fluency
A decade as a designer-developer means I can talk directly to engineering, scope realistically, and prototype in code when it's faster than a spec.
AI
I work with it daily and follow it closely: agents, workflows, a lot of time across different models. I write the rules that let AI agents do real work inside a team's everyday tools.
Selected work
NewsNow
A full redesign and rebuild of a news aggregator with tens of millions of monthly users, as sole designer, front-end developer and product strategist.
Three and Tinder
A campaign for Three and Tinder, a Henry VIII dating game built to drive competition entries. I designed and built it in Vue.js alongside a backend developer. 76% of the people who landed on it played it, and 54% went on to enter the competition.
Coravin
Internationalised product sites for a wine-technology company moving into new markets. There was almost no brand to work from, so I built modular, multi-language templates that scaled across each market and initialised the digital style guide that went on to grow with the brand.
AI with intention
I have a lot to say about AI, but I'll spare you most of it. The short version: it's a sharp tool, usually used as a blunt one.
It runs through every part of my work, across closed and open-source models. At SiteWalk it handles onboarding and reporting across 22 client accounts. The rules it operates under are mine, grounded in what we're actually doing, and a person reviews anything that matters.
When it's done well, you barely notice the AI is there. The product just feels like a series of pleasant coincidences.
About me
I've been building digital products since 2009. I started out in agencies, then made the move to internal teams on editorial platforms, and now I'm Product & Strategy Lead at Symantiq, running product, design and operations. I've done the big-company thing; what I want now is somewhere small enough that making things is still the job.
My multi-disciplinary approach stems from my own obsession with learning how things work, and systems thinking. Outside of work, I've gone down rabbit holes into 3D printing, a bit of electrical and mechanical engineering, and designing and building things like speakers and musical instruments. I had a decent run as a drum and bass producer, and I run a self-built community music studio every week in a youth club in Hackney.
